10 Must Have Features of eCommerce Website
A good eCommerce website will offer all the means to the customer and the merchant, all the means to help them get involved in a fruitful transaction. Here are the top 10 features of an eCommerce websites that you should look out for:
A positive user experience is the most crucial feature of an e-commerce website that customers expect from an e-commerce site. Customers will probably quickly switch to one of the many other online stores if they need help navigating your website or finding what they're looking for. Use recommended e-commerce UX techniques.
Prioritize the customer experience by:
- Making a clear, streamlined, top-notch homepage.
- With a search bar included.
- The navigation bar lists the category pages.
- Emphasizing developing a responsive website.
Customers who shop online today are becoming increasingly dependent on their mobile devices. According to SaleCycle, in 2020, mobile devices accounted for 56% of all online purchases.
In other words, most buyers prefer to explore online stores on their phones, so it's crucial to incorporate mobile optimization into the design of your e-commerce website. To improve your conversion rate and satisfy clients, ensure your website design is automatically adjusted for the size and form of phones.
Multiple payment options are yet another prominent feature of eCommerce websites. Shopping cart abandonment is frequently a significant problem for online retailers. Make the purchasing process as simple as possible for your customers by including various online payment options in the shopping cart. This will increase your chances of closing the sale during the final checkout step on your website. Add options for payment processors like PayPal or Stripe in addition to providing debit and credit card choices. To encourage users to click the "purchase" button, you may also give the plugins a "buy now, pay later" feature.
Providing friendly, approachable customer service is crucial to a positive customer experience. 90% of Americans, according to Microsoft, think highly of customer service when determining whether or not to purchase a business.
One of the features on your e-commerce website should be a 24/7 chatbot for customer care to respond to requests at any time.
Customers enjoy believing they are receiving a good bargain and being treated differently from other customers. To provide customers with this engaging, tailored experience, offers customized deals, offers, and other valuable features.
Create user profiles so consumers can enjoy loyalty discounts, a personalized wishlist, and account history. You can send emails automatically through an e-commerce platform as well.
The reports, which include comprehensive data on the orders, client database, and product reports in terms of catalog, should be available as exports. It helps assess how the firm is growing. To sell the brand and receive information about the store’s success, the websites should already be pre-integrated with marketing tools and analytics more effectively.
Product reviews and ratings are the most common types of user-generated content on e-commerce websites. To convince customers that a product will meet their needs, this area of an e-commerce product page is essential.
Conversions can go up if you add videos to your product pages. Over 50% of consumers surveyed by Think With Google claimed that watching an online video influenced their brand or product choice. Retailers can add videos and photographs to their product pages on most e-commerce platforms.
Purchasing a license or subscription is the first step in creating a fully functional online store. However, in most projects, standard features are insufficient, and platforms must be adequately adapted to the requirements and particulars of the business. This includes the platform's installation, configuration, and integration of any necessary modules and extensions.
Although online shopping has become very popular, many customers still have concerns about making purchases, especially from smaller firms with which they may not be familiar. In addition, consumers need to be able to see or try a thing before buying it, which is a significant drawback of internet shopping.
Ensure you provide as much product information as possible to persuade your clients that your product is of good quality. Include thorough product descriptions that provide information on size, material, color, ingredients, and location of origin on your product pages. In addition, offer top-notch product images that showcase the item from all sides.
Add related product sections on product pages when setting up your eCommerce website. This functionality can help consumers find other products that feel personalized to their tastes and needs.
Conclusion
Your e-commerce website will surely please even the most particular new customers if it has these essential online shopping features.
Are you looking to expand your business? Contact HCL Commerce – an enterprise eCommerce platform delivering powerful B2B and B2C customer experiences.
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